PAI Announces Jeep is National Winner of Triple A Award
The Board and Executive Officers of The Pax Americana Institute are delighted to congratulate The Chrysler Group’s Jeep Company for their 2011 Jeep Grand Cherokee “The Things We Make, Make Us” Commercial. Jeep was selected by the board, officers and public for having the most patriotic and inspirational national advertising initiative in 2010.
In the face of the Great Recession, The Pax Americana Institute launched its new P.A.T.R.I.O.T. Initiative in 2010 to honor the effort of American companies to strengthen the American economy. PATRIOT is an acronym that stands for Patriotic Advertising Theme Reflecting Innovation Or Truth.
First-year finalists naturally came from one of America’s hardest hit, though most symbolic, economic sectors–-the car industry. Both finalists were subsidiaries of The Chrysler Group, LLC, and had produced remarkably adept ads in terms of timing, inspiration and American values.
Finalists included: The Chrysler Group’s Dodge Company for their 2010 Dodge Challenger Freedom Commercial and The Chrysler Group’s Jeep Company for their 2011 Jeep Grand Cherokee “The Things We Make, Make Us” Commercial.
Mike Manley, CEO of the Jeep Brand at Chrysler Group, said the work “has been carefully designed to communicate the Jeep brand’s commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well made and beautifully designed.”
Both ads were produced by Wieden + Kennedy, a renowned full-service, creatively driven advertising agency based in Portland, Oregon, whose clients include Coca Cola, Old Spice, EA, and Target.